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About Us
Our carefully curated collection features high-quality products that are ethically sourced and designed to last.
Founded by Ajit Dabholkar in 1998, our brand has been a pioneer in the ghee diya industry. Officially registered in the trademark registry in 2005, we were the first brand to secure recognition in this category. Our commitment to quality and innovation has allowed us to remain a trusted name in households and religious spaces alike.
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Prassanajyot - Sugandhta Se Prasannata Ki Aur
In every home, there’s a feeling that resonates across generations—the deep sense of peace that filled your grandfather’s home, the quiet joy your mother found in her daily prayers, the gentle contentment you now cultivate in your own sacred space.​
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Through our range of pure puja essentials like ghee diyas, agarbattis, and traditional dhoop, we preserve that authenticity, making it effortless for today’s lifestyle while honoring yesterday’s traditions. This campaign celebrates the timeless act of carrying forward dadi’s glowing diya, to maa’s fragrant agarbatti, to your mindful offering today. The inner joy (prasannata) and sacred fragrance (sugandhta) travel through time, uniting generations in one shared ritual.